A strategic marketing campaign concept designed to connect Disney+ with millennial streamers through nostalgia-driven storytelling, multi-platform engagement, and personalized content recommendations. This campaign blends digital advertising, influencer partnerships, and experiential events to highlight Disney+ as the ultimate destination for both childhood favorites and new, binge-worthy originals.

Sprout is a community-powered platform designed to combat food insecurity in urban and underserved areas. Sponsored by Amazon Next and CodePath, the app connects users to local food resources, shared gardens, and accessible recipes. I contributed by designing key user experiences, including a recipe discovery page, a “find gardens near me” feature, and an interactive meal planning hub that helps users build personalized, practical meal plans with AI-assisted support.

An integrated marketing communications (IMC) plan for E.L.F. Cosmetics’ Power Grip Primer, focused on scaling awareness, purchase intent, and brand loyalty. The campaign leverages a social-first strategy—combining influencer partnerships, PR, retail media, and targeted out-of-home placements—to expand reach while maintaining E.L.F.’s value proposition of luxury-quality, cruelty-free beauty at accessible prices. Built around the message “The Power of Great Skin,” the plan emphasizes consistency, transparency, and high-impact digital engagement.

ImpactHumanity, a non-profit organization, empowers youth from single-parent homes through educational enrichment. The website redesign emphasized increased call-to-action elements, optimized imagery, and a fresh layout to enhance user engagement and interaction.